Sutter Health Plus News & Trends

A news blog for brokers, employers, reporters and the community.

Sutter Health Plus Sponsors the American Heart Association’s Go Red for Women Initiative to Support Heart Health

Posted by on Feb 3, 2017 in Community

February marks American Heart Month, a time to take action to end heart disease and stroke. Sutter Health Plus proudly sponsors the American Heart Association’s Go Red for Women Initiative, starting with Heart Month & Wear Red Day on Feb. 3, 2017.

“Heart disease is a devastating disease affecting millions of Americans,” says Monica Majors, vice president of Strategic Sales and Marketing at Sutter Health Plus. “In 2017, we’re a proud sponsor of the American Heart Association’s Go Red for Women Initiative to help prevent heart disease and stroke.”

Sutter Health Plus employees are supporting the Go Red for Women Initiative by wearing red on Feb. 3; distributing co-branded heart-healthy materials to employer groups; and providing Go Red Cookbooks at employer wellness events. Sutter Health Plus representatives will also attend the Go Red for Women Luncheon on May 19, 2017 in Sacramento.

The American Heart Association estimates that heart disease and stroke kill one woman every 80 seconds, and causes one in three deaths among women each year. Approximately 80 percent of cardiac and stroke events can be prevented with education and action. Sponsoring the Go Red for Women Initiative is one way Sutter Health Plus supports and promotes heart health.

For more information on Sutter Health Plus Health and Wellness programs, visit sutterhealthplus.org. You can also find useful health tips on Facebook and Twitter.

10 Tips to Improve Your Customer Service

Posted by on Feb 1, 2017 in News

In this article published in the January 30, 2017 issue of BenefitsPRO, Monica Majors, Sutter Health Plus vice president, strategic sales and marketing, provides tips on how brokers can best serve customers by sharing their knowledge about the market landscape. 

Competition has never been fiercer in the benefits industry. That means customer service is more important than ever for those who want to stand out.

As part of our marketing and sales tips series, we asked for ways brokers can set themselves apart through superior customer service. Here are the 10 tips we liked best. Read More

10 Tips for Better Benefits Communication

Posted by on Jan 31, 2017 in News

In this article published in the January 27, 2017 issue of BenefitsPRO, Rob Carnaroli, Sutter Health Plus vice president of sales, is quoted on the importance of communicating with broker clients between enrollment periods. 

No matter what line of work you’re in, communication is crucial.

When it comes to benefits, one could argue communication is of the utmost importance, especially today when the future of health care is very much up in the air.

Here at BenefitsPRO, we’re no strangers to the many, many studies about the lack of benefits knowledge most Americans have.

For some, benefits aren’t top of mind, and for others, it’s the dearth of easy-to-consume information that inhibits benefits knowledge to take hold.

That’s where the benefits professionals come in.

As part of our marketing and sales tips series, we sought to find answers on how to heighten communications to help customers. Here are the 10 tips we liked best. Read More

10 Tips for Standing Out in the Benefits Industry

Posted by on Jan 27, 2017 in News

In this article published in the January 26, 2017 issue of BenefitsPRO, Rob Carnaroli, Sutter Health Plus vice president of sales, and Monica Majors, vice president, strategic sales and marketing, provide tips to brokers on how to attract and keep clients and customers. 

As many brokers know, customers have a lot of choice when it comes to who they do business with.

That’s why it’s so important to set yourself apart from the pack. As the benefits industry continues to evolve, there will be some brokers who change with it, and others who may have a tried and true approach. Either way, every broker and benefits professional must find ways to stand out from the crowd or risk losing business to someone else who does it better.

As part of our our marketing and sales tips series, we asked our audience for their thoughts on how to be the best of breed broker and benefits professional. We wanted to know what draws clients and customers in and keeps them around, and this is what we heard. Here are the 10 tips we liked best. Read More

10 Tips for Benefits Enrollment

Posted by on Jan 25, 2017 in News

In this article published in the January 25, 2017 issue of BenefitsPRO, Sutter Health Plus Vice President of Sales Rob Carnaroli is quoted on the importance of using tailored messaging before open enrollment to reach a broad audience with relevant information. 

In today’s ever-changing benefits market, it’s important that brokers and benefits professionals stay on their toes.

Sometimes that can prove difficult, especially when brokers and HR managers are already struggling to keep up with evolving technological trends, the unique needs of clients, and other challenges that pop up.

Enrollment is its own special type of challenge, and it’s important benefits professionals have every weapon in their arsenal to tackle this important task.

So, as part of our our marketing and sales tips series, we asked our audience for their thoughts on how to best enhance enrollment periods.

Here are the 10 tips we liked best. Read More

10 Tips for Technology Use in Benefits

Posted by on Jan 24, 2017 in News

In this article published in the January 23, 2017 issue of BenefitsPRO, Sutter Health Plus Vice President of Sales Rob Carnaroli is quoted on the importance of making it easy for brokers to access information online. 

To maintain an edge in today’s market, keeping up with the latest technology innovations is key.

With the constant need to want answers faster and at the tip of our fingers, brokers and benefits managers need to consistently find new ways to use technology to their benefit. As part of our our marketing and sales tips series, we asked our audience for their thoughts on technology.

Here are the 10 tips we liked best. Read More

The Evolution of Insuring Small-to-Midsize Employers

Posted by on Jan 9, 2017 in Access, News

Monica_Majors_6x9_7389In this article published in the January 2017 issue of California Broker, Sutter Health Plus Vice President of Strategic Sales and Marketing Monica Majors discusses how managing health care market changes can help small-to-midsize employers provide cost-effective coverage options for their employees. 

We know the health care landscape has changed over the past decade. Em­ployers face new challenges. Health plans have responded by overhaul­ing product offerings. Benefit brokers and agents have brought expertise on the changes to employers. Manag­ing these changes will help small-to-midsize employers better understand cost-effective coverage options for their employees.

Over the past decade, business owners have faced a myriad of chang­es. The workforce has been shifting. Last year, Millennials surpassed Baby Boomers as the nation’s largest liv­ing generation. Technology has been evolving quickly. Today’s consumers are less likely to leave home without their mobile device than without their wallet. Employers are facing height­ened consumer expectations; a more tech-savvy population is demand­ing anytime, anywhere engagement. While technology allows for increased service or faster response rates, it also brings added challenges, ranging from the need for better data management to increased competition and more. Read More