How Thinking Like a Marketer Helps Promote Health Plan Benefits to Employees
In this article published for the Sacramento, Silicon Valley and San Francisco Business Journals, Monica Majors, Sutter Health Plus Vice President of Marketing and Communications for Health Plan Products, shares her thoughts on promoting health plan benefits for employees.
As an employer or HR benefits manager, your success hinges on maintaining a healthy, engaged team of employees. Offering a compensation package—including a comprehensive health plan with access to a high-quality network—is key to attracting and retaining a competitive workforce, minimizing worker absenteeism and improving employee wellness. After choosing the right health plan for your business, the next step is to help your employees understand and get the maximum value of their benefits. And to do this you need to think like a marketer.
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What Do Consumers Want from a Health Plan?
Rob Carnaroli serves as vice president of sales for Sutter Health Plus.
In this article published in the December 7, 2018 issue of BenefitsPRO, Sutter Health Plus Vice President of Sales Rob Carnaroli explains how brokers can recognize market demands to pair clients and their employees with the best health plan options available.
From the rush of open enrollment to keeping pace in an ever changing industry, brokers are constantly on the move. Connecting clients with the right benefit options comes from a deep understanding of emerging trends, new entrants, regional considerations and marketplace dynamics. Yet, the ability to best serve clients all comes down to one important question: What do consumers want from a health plan?
We reviewed data on consumer preferences in health care. After citing multiple studies from elite organizations including the American Academy of Family Physicians, Brigham Young University and the Kaiser Family Foundation, five core fundamentals stand out: convenient access points, quality care, affordability, easy-to-use online tools and member-centric customer service. Read More about What Do Consumers Want from a Health Plan?
2018 Large Group View from the Top
Rob Carnaroli serves as vice president of sales for Sutter Health Plus.
Rob Carnaroli, Sutter Health Plus Vice President of Sales, was recently interviewed for an article published in the October 2018 issue of California Broker. The following are his responses. You can read the full article here.
What are the most important trends affecting large groups in California? For example, do believe the AHP rule will have an impact on the large group market?
One of the biggest trends I see that impacts large groups in California is the external market pressure to re-imagine what health care should look like. This includes pending mergers between large pharmaceutical companies and insurance carriers, and with non-health care companies like Amazon, Berkshire Hathaway and JPMorgan Chase. Alphabet, Google’s parent company, is another disruptor spending significant capital to influence health care delivery. All of this places a heavy demand on the traditional healthcare marketplace that we elevate the model and look for ways to become better. It is no longer about just price, benefits and network—digital capabilities, unexpected convenience and modernization are the real motivating factors. Read More about 2018 Large Group View from the Top
How Brokers Can Embrace Technology to Better Serve Clients
Technology supplements, but doesn’t replace, the human element, says Sutter Health Plus VP of Sales Rob Carnaroli.
In this article published in the July 27, 2018 issue of BenefitsPRO, Sutter Health Plus Vice President of Sales Rob Carnaroli explains how brokers can use technology to better connect with clients.
For today’s consumers, technology has transformed convenience from luxury to necessity. Round-the-clock service is expected for most aspects in life—from grocery shopping to buying a new car.
To stay competitive in our digital environment, brokers should embrace technology as a way to build relationships and demonstrate expertise.
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Four Tips to Help Brokers Grow, Retain Business
A client will appreciate you providing a year-round presence, according to Sutter Health Plus VP of Sales Rob Carnaroli.
In this article published in the June 18, 2018 edition of Employee Benefit Adviser, Rob Carnaroli, Sutter Health Plus vice president of Sales, provides tips to brokers on how to attract and engage clients.
Building a successful book of business requires diligence, strategy, foresight and good communication. Here are four ways brokers can attract and retain clients — before, during and after the sale.
Tap into technology
Leading up to and during open enrollment, consider adding digital tools to your communications strategy. An increasing number of brokers are hosting webinars and creating online tutorials. Today’s technology can help build stronger relationships and enhance one-on-one and group meetings. Read More about Four Tips to Help Brokers Grow, Retain Business
How to Engage Different Generations with Their Health Care Benefits
In this article published in the June 17, 2018 issue of Managed Healthcare Executive,
Sutter Health Plus Vice President of Marketing and Communications Monica Majors shares insight on understanding generational motivators and how to communicate benefit plans.
In the United States, five generations make up the nation’s current workforce. Stark differences define the three largest groups: Baby Boomers, Generation X, and Millennials. Each generation possesses unique communication styles and preferences, inspiring an important question.
How can employers engage a multi-generational workforce in their healthcare benefits?
By adopting a marketer’s approach, HR professionals and employers can implement effective tactics that keep employees aware of their health plan options and how to select the plan that best fits their needs. Read More about How to Engage Different Generations with Their Health Care Benefits